Objectives for the Final Assignment
Students will be able to
a) identify the basic elements in the writing of a case-based essay by examining sample prompts and essays.
b) experience the steps involved in the writing of a critical analysis.
c) review important writing notions learned during the course.
Objectives for today's class
Students will be able to
a) become acquainted with the guidelines for the writing of the final paper.
b) describe what critical analysis is.
c) read and discuss the Heineken article.
d) review what they learned about audience earlier in the semester.
e) analyze purpose and audience expectations of a sample case study memo by studying its writing prompt.
f) critically analyze a sample essay in relation to purpose and audience.
1. Mini-Presentation (10 min)
2. Final Paper (10 min)
Final grade components
Overview
Instructions and tentative outline
Example paragraphs
Example 1
Example 2
3. What is Critical Analysis? (5 min)
ppp
4. Please, read the following article (20 min)
Heineken article
5. Review main notions presented for Audience Analysis (5 min)
ppp
7. Open a Word document. Write a paragraph about the importance for writers to make an anlysis of their audience before starting to write. Please use citations if you are using specific ideas from the website materials. Go to Dropbox, click on your Final Project file. Open a sub-file and entitle it, Audience Analysis, save this document there. (15 min)
6. This is the prompt the Professor gave students for responding to the Heineken article. (5 min)
Write a few notes about the audience of this writing task. Share with your classmates. (5min)
Homework
Finish the Heineken article.
Finish the review of audience analysis.
Finish the paragraph on important notions to consider regarding audience analysis.
Finish reading the prompt.
Finish writing a few notes that analyze the audience of the writing task assigned by the Professor.
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